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Entries in CU Philosophy (3)

Tuesday
Nov202012

Because We Don’t Have to Worry About Our Stock’s Price on Wall Street

By Randy M. Smith, CPA, CCD

Credit unions have been in the “people helping people” business in the United States for more than 100 years. And we’re doing fantastic helping people through these tough economic times. Because our structure is that of a not-for-profit financial cooperative—and we don’t have to worry about the price of our stock on Wall Street—we have more choices about how we act.

For example, we can take our time and invest it in serving young folks just getting married, people getting out of high school or people graduating from college. Our worry is not whether a particular transaction is profitable or not. Instead, we worry about how to best help a member throughout  life.

In fact, something I think makes CUs so unique, and you should tell friends and neighbors this, is that our directors and our senior staff sit around board tables and talk about how can we lower loan rates, reduce fees, and increase dividends. At the same time, our for-profit cousins sit around their board tables and ask how they can raise fees and loan rates.

My banker friends worry a lot about this. They say, “Randy, why in the world do you make all those small loans to folks when they are not profitable?” The answer is very simple. We’re in business to help our members and we don’t worry about what value Wall Street is putting on our stock.

Randy M. Smith, CPA, CCD, is CEO of $5 billion Randolph-Brooks Federal Credit Union, Live Oak, Texas.

 

 

Tuesday
Oct092012

Stifling Credit Unions Stifles the American Dream

By Louis Hernandez, Jr.

Credit unions have a long and rich heritage of serving as trusted financial intermediaries for Main Street America. They also have exceptional member satisfaction rates and membership growth. Yet, despite such enviable qualities, America’s policy-makers seem determined to destroy the credit union industry in the United States and, in the process, dismantle the very engines of the American dream.

Ever since the financial crisis, we have witnessed a series of broad-stroke financial regulations with compliance requirements and costs that have severely threatened credit unions’ ability to do what they do best, which is to drive economic growth and stability in local communities, and to support the fundamental tenets of the American Dream--home ownership, getting an education, starting a business and achieving financial security.

It’s a simple equation: 70 percent of the U.S. economy is consumer spending, which is strongly correlated with jobs and employment; 65 percent of new jobs are created by entrepreneurs and small business; and 60 percent of the loans to small businesses come from Main Street banks and credit unions. Main Street institutions also disproportionately provide loans for houses, autos, education and the basic credit that supports the national economy.

But recent polices, which were supposed to de-risk the banking industry, stabilize the economy, create jobs and protect the consumer, have instead undermined all these areas while creating a growing disconnect between the needs of our Wall Street and Main Street financial institutions. Instead of doing more to support our credit unions and rebuild the American Dream, these policies are crippling them.

Part of the reason is that policy-makers are oblivious to the disadvantages credit unions face in complying with the demanding regulations introduced since the financial crisis. Historically, the cost of regulatory compliance as a share of operating expenses is two-and-a-half times greater for small financial institutions than for large ones. Additionally, while large banks have extensive access to capital and numerous sources of income to cover increased compliance costs, credit unions have limited access to capital and considerably fewer sources of income, as they focus on the basic needs of their communities. 

Along with this, every dollar spent on regulatory compliance at a credit union means one dollar less is channeled back to member-owners or used to provide loans that help consumers and small businesses. And every minute spent on compliance means one minute less is devoted to serving members, which is what credit unions are supposed to be doing. It’s no wonder that we have seen record mergers in the credit union industry in recent years, and a dwindling number of new credit unions being started.

The unfairness of recent policies seems hard to miss. What isn’t hard to miss is the fact that credit unions and other community-based financial institutions entered the financial crisis better off, with higher capital, lower charge-offs and lower default rates than Wall Street banks, and exited worse off because of reactionary policies that reduced their income and raised their costs--placing the viability of many credit unions in jeopardy. 

It is time to take our cause to America’s leaders in a single voice that Washington cannot fail to hear, which is why I started a movement and petition to build awareness and strengthen support for our Main Street institutions at SavingTheAmericanDream.org. I ask everyone to take part in this movement and to sign our petition, so that we can press Congress and the President to end the legislative threats to our Main Street businesses and community financial institutions, and work to rebuild their strengths in the interests of preserving the American Dream.

We can no longer ignore the significant differences between Main Street credit unions and Too Big to Fail megabanks and need polices that address these differences. To preserve the unique role credit unions play in supporting the financial needs of individuals and small businesses in their communities – in short, in supporting the American Dream – policy makers must be mindful of the unintended consequences of our current regulatory requirements and the harm they are inflicting on the national economy.

Louis Hernandez Jr., is chairman and CEO of CUES Supplier member Open Solutions Inc., as well as author of Too Small To Fail and the recently released Saving the American Dream: Main Street’s Last Stand.

 

Thursday
May032012

Employee Motivation Drives Success

By Kristin Gilpatrick

Do you meet with every employee, in person? If you’re a small credit union, ‘yes’ is an easy answer. It should be just as easy an answer for a large credit union, according to the success achieved by the most recent CUES Outstanding Chief Executive award winners.

Both the 2011 winner, Robert W. Hoefer, now retired CEO of Dupaco Community Credit Union, Dubuque, Iowa, and 2010 winner Randy Smith, CPA, CCD, CEO of Randolph Brooks Federal Credit Union, Universal City, Texas, told interviewers for Credit Union Management magazine they meet with every employee at least once in order to pass on—directly from the top down—the credit union philosophy, strategy and goals. In both cases, this meant personal meetings with more than 200 people.

Smith met with new employees for a full day to detail credit union and member service philosophies as well as his expectations for performance. “After they have gone through the basic training and they’ve been in the field about six months, I spend the day with them,” he said. “We have breakfast and lunch together and we talk about the history, religion and philosophy of credit unions. We discuss why we are in business, what we are about and what we are planning to do.”

Hoefer had similar discussions with his employees to ensure credit union philosophy and Dupaco strategy were incorporated from day one, he said. “We only hire people who believe in Dupaco Community Credit Union’s mission … and [during orientation] we meet [to] relay the importance of owning the interaction with the member and delivering a positive Dupaco experience.”

Personal attention to staff education and development is a significant part of the motivation strategies each employed to grow their credit unions into industry and community powerhouses during respective 40- and 20-year turns at the helm. What do you do to drive success at your organization? 

Kristin Gilpatrick is a freelance writer.

Appreciation for the personal motivation and support is part of what prompted these credit unions to nominate their leaders for the prestigious CUES Outstanding Chief Executive award. Nominate an executive you know who displays professional achievement, motivates employees and is dedicated to their community for the 2012 CUES Outstanding Chief Executive award by June 1.